Ok guys, In most of the video´s I have been talking. In two of the video´s I have taken something from another online course citing and giving due credit to the original source. In all other video´s I have been citing articles (mostly from the Harvard Business Review) or taking a chapter from the fantastic book by Easley and Kleinberg. There is only one chapter in the whole course which is my personal contribution to the world and that is the argument of flat rate. So as a teacher I am nothing more than a "content agregator" making choices of what I think are interesting and perhaps also trying to explain concepts in an easy way with practical life experience.
In this chapter I will do no talking. I have two great video´s. One is from a talk by Alexander Osterwalder (a 53 minute presentation) the other a 15 minute presentation by Michael Masnick on the business model of Trent Reznor and the Nine Inch Nails Band. I am sure you can find other tutorial material on the internet (search fro business model canvas) and perhaps share with other course participants on the discussion board. The topic is very briefly: 1) The Business Model Canvas and 2) Applying the budiness model canvas. At the end in the references I have two books (I have a hard cover version) and did not look up does an e-book exist, but you might also comment if it does and if your university library has or does not have access to it.
I hope you have enjoyed the course.
Creating new Business Models and new Businesses.
Is this a top down process or a bottom up process? Is it an inside out or outside in process? Is it a from theory to practice or from practice to theory process? I have been debating this for some time.At the end of the day I think you need pieces from all parts.
The business model canvas is a very nice tool with which to put the business together. But a business emerges from its parts.
One thing which is clear is that business is no longer as simple as buying in at price x and putting your margin on top and selling at price Y. In modern businesses one still strives to make a profit, but this profit making has become much more complex. At the same time this complexity has to be communicated at least within the company to the employess so that they understand how the business creates a profit.
For this reason I recommend the book the Business Model Navigator. It is a book by Oliver Gassmann, Karolin Frankenberg and Michaela Csik (2014). The book describes 55 business models.
Imagine if you are a group of 8 people. Each person knows 7 different business models and a particular case company which is applying that particular business model. Each person also knows a bit about theory, the things taught on this course and also a bit about the tools (technology) out there to create these new things. With these assets and competences designing new businesses becomes an enjoyable task.
References:
Osterwalder, Alexander, Pigneur Yves, The Business Model Generation,
Gassmann, Oliver, Frankenberger Karolin, Csik, Michaela, The Business Model Navigator, 55 Models That Will Revolutionise Your Business 2014
The Digital Landscape 